Making the “Lou Hei” Insta-Famous
DOME intended to create virality for its CNY-inspired menu especially on the Yee Sang.
Client:
DOMEChanels:
020 Campaign
/ Action Plan
Across DOME outlets, Malaysia’s most famous content creators were invited for a CNY festive dining indulgence, with #LIVE streaming showcasing DOME’s brilliant customer service experience.
/ Results
This influencers’ activation increased exposure for each DOME restaurant with 30% sales growth for the CNY menu. As for the social media engagement, each post reached 30,000 people organically.
