/ Action Plan

Initiating a 360 campaign, Craders recruited 3 most renowned Mother Celebrities to partake in the Poney social campaigns, building nationwide curiosity for the Raya collection. We also conducted full-fledged fashion photography for the kid models to be used in billboards, web banners, social postings, and they also starred in our Poney first RAYA commercial using local talents!

/ Results

Poney Commercial Video garnered 115K views, and a social media campaign was activated to win Raya exclusive angpows with 200+ comments by Netizens. The sales was boosted to 50% increase, supported by traditional & digital media outreach.