A “Tai-Tai” Experience
Manhattan Fish Market wanted to launch the premium Lobster Platter with an affordable pricing.
Client:
Manhattan Fish MarketChanels:
KOL VideoWe came out with the campaign tagline “makan fancy tak mesti mahal” with a video production featuring a renowned Malaysian radio host. The concept showcased a full-fledged fine dining experience at Manhattan Fish Market but with a creative twist.
/ Results
Sales for the Lobster Platter had increased exponentially by 40%. And the engagement for the video had been amplified by the influencer’s popularity on the social media.
