A Star-Studded Activation
New York Steak Shack wanted to promote the Buy-1-FREE-1 Free Steak.
Client:
New York Steak ShackChanels:
Costume
Taking the “New York” name to the next level with the recruitment of A-Tier promoters and dressed them as star-studded celebrity icons with a portable spin & win activation to win vouchers around the Sunway Pyramid mall.
/ Results
214 numbers of turn up from shoppers to claim the vouchers from NYSS restaurant, and escalating redemption from the customers upon purchase. Redemption rate was 70% for the next two weeks. And plenty of Instagram-worthy shots with NYSS celebs, even from the COO of Sunway Malls as well!
