Offline to Online Christmas Battle
Mr DIY wanted to create hype to market its seasonal products: Christmas Decor.
Client:
MR DIYChanels:
Socials
Get fast traction by leveraging Instagram famous influencers. Pre and post seeding were done by influencers to promote the battle: #ChristmasWithMRDIY Christmas Tree decor challenge within 15 minutes at the actual store, using household and hardware products. Mr DIY even did #LiveStreaming to capture the battle in action.
/ Results
This whole influencer marketing campaign ended up reaching over 500,000 users.
