Quayside Mall’s Pre Launch Campaign ft Influencers
Gamuda Property needed a teaser on the opening of their new mall, Quayside Mall. They hired Craders Hub to create a buzz by collaborating with influencers to shoutout on the opening of their latest project.
Client:
Gamuda PropertyChanels:
Socials
/ Action Plan
We collaborated with 7 influencers from different demographics such as age, gender, background, and location to target both the communities around Kota Kemuning and its surrounding areas. The influencers were required to do an unboxing video that contains snippets of the tenants in the mall. They were also required to do a posting on the mall’s unique selling point (USP). The influencers also helped to shoutout on the opening gimmicks such as contests to drive people to the mall.
/ Results
The entire teaser campaign was done within two days and reached to more than 40,000 people.
